I grew up in Puerto Rico where culture isn't something you study, it's something you live. That shaped how I think about ideas and why I've never been interested in safe work.
I was supposed to be an architect. Ended up in advertising instead, but that building mindset never left. First ideas are rarely the right ones. Sometimes you have to break it down and start again.
Twenty years building work across Miami, LA and NYC that actually moves people. Led teams at scale, from young creatives at Miami Ad School to multidisciplinary groups pushing cultural moments. Work that was built to matter. When it does, the impression takes care of itself.
Outside work, I'm obsessed with things that move people. Cars. Music. Machines with soul. That led to cofounding Miami Soundbar because the same instinct that shapes my creative work shapes how I live: curiosity over certainty, authenticity over noise.
Still building.
AWARDS
CLIO AWARDS
1x silver
3x bronze
2x shortlist
ONE SHOW
4x merit
4x shortlist
CANNES LIONS
1x shortlist
W3 AWARDS
1x best in show
7x gold
17x silver
LONDON INTERNATIONAL AWARDS
1x bronze
EL SOL FESTIVAL
2x bronze
1x finalist
CAMPAIGN US
1x power of purpose award
LISBON INTERNATIONAL AWARDS
1x silver
NEW YORK FESTIVALS
6x finalist
CREATIVEPOOL ANNUAL
1x silver
1x shortlist
PREMIO COLUNISTAS
1x gold
WEBBY AWARDS
2x honorees
DIGIDAY
1x best use of facebook
PR WEEK
1x award
AMERICAN ADVERTISING AWARDS
1x best in show
2x best in category
1x judge's choice
11x gold
16x silver
PRODU AWARDS
1x social responsibility
USH IDEA AWARDS
1x gold
1x shortlist
CUSPIDE FESTIVAL
1x silver
1x bronze
7x shortlist
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