“Open Up by Segura Viudas, particularly its #CaptionedByCava initiative, was highly successful in engaging consumers through personalized social media content, yielding over 1.2 million impressions in just 32 hours.”
- trend hunter
“a fresh integrated campaign that disrupted a traditional category, boosting its brand sales by 18%, with a 52% increase in click-through rates and a 50% gain in social media followers.”
CREDITS
agency / republica havas
client / segura viudas usa
project / open up
film / north of new york
role / creative director & art director
AWARDS
one show / 1x shortlist
w3 awards / 6x silver
ush idea awards / 1x gold
webby awards / honoree
telly awards / 1x silver / 4x bronze
american advertising awards / 2x silver
creativepool annual / 1x shortlist
PRESS
adage creativity-online
adweek
adforum
adeevee
ads of the world
best ads on tv
coloribus
creativepool
pr news wire
produ
wine spectator
media post
hispanic ad
baeble music
ad stasher
popism
trend hunter