“Sickle cell disease affects more than 3 million people globally, disproportionately impacting Black individuals and ethnic minority communities”
- fierce pharma
Patients in severe, chronic pain are often stereotyped as "drug seekers" when seeking care, leading to the withholding of necessary pain medication.
“One of the main things we wanted was for sickle cell warriors to be presented in a position of strength and not weakness.”
- golie (sickle cell warrior)
outreach efforts drove 278,000+ users to riseupstudy.com & the launch on World Sickle Cell Day amassed over 3 million views in the first 6 months.
- fierce pharma
In rare diseases, the numbers might look small, but they can have a significant impact.
- holly john (Global patient advocacy, agios)
CREDITS
agency / FCB Health New York
client / Agios
project / Rise Up
role / VP associate creative director