“The 2021 Lexus IS campaign launched with the theme All-In, highlights the sport sedan's redesign through the lens of passion and precision, featuring micro-influencers rather than traditional celebrities.”
— Lexus usa newsroom
“Lexus has made history partnering with FX’s POSE meteoric rising star, MJ Rodriguez, who is one of the first Afro-Latina Trans women to be featured in a major luxury automotive ad.”
— Little Black Book
“true dedication to your craft makes you feel like nothing can get in the way of your success.”
CREDITS
agency / walton isaacson
Production / jojx: ace norton
client / lexus
project / 2021 lexus is launch
role / creative director
FEATURED
2021 golden globe awards
ispot tv
revry.tv
lbbonline.com